OPPO A71 lands in Kenya, targets photo enthusiast
After moving to the number one spot in the Chinese market, OPPO introduces new Android 7.1 Nougat Smartphone with premium features.
Chinese smartphone manufacturer, OPPO has introduced a new mid-tier 4G Device as it seeks to increase it’s footing in the Kenyan Market.
OPPO Kenya has collaborated with the local network operator, Safaricom as it seeks to increase smartphone penetration for digital inclusivity. The phone maker is riding on Safaricom’s consumer campaign that is accelerating acquisition of 2G customer base shifting them to 3G enabled devices with personalized data offers.
According to the International Data Corporation (IDC), OPPO leads in the Asian market toppling global phone giants Samsung and iPhone and also ranks it in the fourth place by market share.
The company sold nearly 100 million units in 2016, representing a year-on-year growth of 133 per cent. IDC’s latest figures come on the tail of another encouraging report from independent research firm Sino-MR, indicating that OPPO has held the top spot in China’s offline smartphone market last year.
Its growth has been propelled by devices offering unique, industry-leading features, such as VOOC Flash Charge and a superb photography experience, as well as OPPO’s renowned build quality and design.
According to OPPO’s Brand Director for Kenya, Jesse Wu, the firm aims to offer more options of smartphone with high quality standard with comprehensive functionality to fulfil the market demand.
“We are keen on strengthening connection with our customers and partners to meet the increasing demand of 4G internet and better use experience,” he says.
In 2015 OPPO break into the top-ten global smartphone brands for the first time. At the close of the year, in which OPPO sold 50 million units, the company was ranked number eight globally.
The new A71 Model comes after their successful launch of 4G enabled OPPO NEO 7, OPPO F1s, OPPO A37, OPPO A57 and OPPO F3 in Kenya.
Starting with the unique high point of the device, the A71 features an impressive 13MP primary camera with f/2.2 aperture, Phase detection autofocus with 6 beautify levels, real-time filters, water mark, palm shutter and bokeh effect complete with a 50MP Ultra HD Mode tailored for Photographers.
The phone maker claims that it uses multi-frame de-noising technology which will allow you to capture clear images. On the front, it comes with a 5MP secondary camera with f/2.4 aperture for clear selfie images and video calls.
The Oppo A71 runs on Android 7.1 Nougat with Color OS 3.1 laced on top. To ensure secure transactions, Color OS 3.1 unveils a safety keyboard which scans the app or website you are using, allowing the user you to safely complete their transaction.
The Phone manufacturer has been focusing on making camera phones while at the same time innovating mobile photography breakthroughs.
The OPPO A71 is priced at USD 194 (Ksh. 19,990) and will be available across the country in Safaricom shops in Black and Gold colour options starting from this month.